Shell Car Care
When we were asked to redesign the Shell Car Care packaging range, we needed to improve their shelf presence and make the product categories easy to navigate. I made them simple and easy to understand by differentiating the two ranges, Maintenance and Cleaning, with two distinct bottle colours from the Shell Brand palette. Each subcategory can be identified in the stripe on the label, and the simple icons communicate each product’s function.
My Role:
Lead Designer
My Team:
Dan Bramham, Senior Designer
Simon Wright, Creative Director
Richard Fincham, Artworker
The implementation playbook I created helps guide the markets when introducing the new range.
“Bold colours, simple, easy to understand graphics and a solution that helps to take the portfolio to the next level. We are absolutely delighted with the results.”
Sambreen Rashed
Shell Car Care